pLace

I’m sure it’s a great restaurant…even the doormat has Paul on it. 
YeAH, it’s gotta be good. 

I’ve noticed one of today’s trends is naming bars and restaurants with just one word.

“Hey, Susie! Let’s all rush out to GLASS over on Oak Road, shall we?”  ”Bob, do you want to meet tonight at KNIFE?”  ”Jennifer, I heard TABLE is pretty hot right now. Shall we try it Friday?”

Here’s a great example from the show *Family Guy:

CLICK HERE

So the words “restaurant” and “bar” after a name are no longer status quo (the only exception to this seems to be greasy-spoon diners–they’re still considered hip, and don’t mind being called “diners”).

Wow. We are so. Bad. Ass.

Where does this trend come from?

WELL.

My research didn’t render anything too scientific.

However, the consensus is:

  • We’re so distracted these days, we can only remember one word at a time.
  • Saving Money–the owner wants to save money on a sign so one word is cheaper than three.
  • It just sounds, well, cool. I mean, who doesn’t want to be cool?

I don’t hate the one-word trend.  But it seems like an overblown ego wrapped in a little stupidity.

Are we getting dumber or simplifying?

I’m not sure what’s going on, frankly.  I’ll leave that to the experts to decide; however, I think there are social norms that shouldn’t be crossed, as reflected in the following potential bar/restaurant names:

DrUnK

BLOat

sLAB

PLANk

GAS

JEsus

CURTAINS

sPORk

FeeT

Well, I could go on forever.

But I don’t have any more time today.

I’ve got to finish reading BARK magazine, tape an episode of the CHEW,
then rush out to meet a friend at FLOR.

[*Note: The title of this post is MY nod to the creators of Family Guy.]

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10 thoughts on “pLace

  1. We have a bunch of Convenience Stores (minute markets) here called “Safari”. The really odd thing about these are they are owned by private operators, and guess what all of these private operators are named? Sam!! It is astounding. There are three of them on my street, and numerous ones across the city, all named Safari, and owned by different men named Sam. Not the same Sam, a different one at each store. Amazing how this business has been streamlined. I have never met as many Sams in my life as I have over the past 15 years when these places started popping up where 7-11s used to be…..

    Cheers,

    mark

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