I’ve noticed one of today’s trends is naming bars and restaurants with just one word.
“Hey, Susie! Let’s all rush out to GLASS over on Oak Road, shall we?” ”Bob, do you want to meet tonight at KNIFE?” ”Jennifer, I heard TABLE is pretty hot right now. Shall we try it Friday?”
Here’s a great example from the show *Family Guy:
So the words “restaurant” and “bar” after a name are no longer status quo (the only exception to this seems to be greasy-spoon diners–they’re still considered hip, and don’t mind being called “diners”).
Where does this trend come from?
My research didn’t render anything too scientific.
However, the consensus is:
- We’re so distracted these days, we can only remember one word at a time.
- Saving Money–the owner wants to save money on a sign so one word is cheaper than three.
- It just sounds, well, cool. I mean, who doesn’t want to be cool?
I don’t hate the one-word trend. But it seems like an overblown ego wrapped in a little stupidity.
Are we getting dumber or simplifying?
I’m not sure what’s going on, frankly. I’ll leave that to the experts to decide; however, I think there are social norms that shouldn’t be crossed, as reflected in the following potential bar/restaurant names:
Well, I could go on forever.
But I don’t have any more time today.
I’ve got to finish reading BARK magazine, tape an episode of the CHEW,
then rush out to meet a friend at FLOR.
[*Note: The title of this post is MY nod to the creators of Family Guy.]